8.3 Questionnaire Design | Methods, Question Types & Examples
A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.
Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.
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Questionnaires vs. Surveys
A survey is a research method where you collect and analyze data from a group of people.
A questionnaire is a specific tool or instrument for collecting the data.
Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.
But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you're interested in, choosing an appropriate sampling method, administering questionnaires, data cleansing and analysis, and interpretation.