7.1.4 Poster Designing

To design an effective poster, certain principles should be kept in mind. First the poster should present the clear purpose of its creation. It should give the message for which it is designed. It should be simple and concise as well as attractive to capture the attention of the audience. It should be visually appealing. The color scheme should be according to its topic/genre. For example, if a poster is designed to announce some social gatherings, it should give pleasing and lively feelings. Most of the time the response of the audience depends on the visual appeal of the digital content. The text and graphics should have some balance and alignment in size, colors, and other aspects.